Explosive population growth in many
California communities is creating intense pressure and competition for natural resources. Demographic changes and development have led the wine industry to adopt innovative practices that use resources wisely and maintain harmonious relationships with their neighbors. Practices include placing lands in conservation easements, replanting eroded riparian areas and native oaks, encouraging migratory bird habitat, and providing for endangered species.
Community-based sustainability programs work closely with the wine industry. By participating in shared federal, state, and local partnerships, the
California wine industry influences and advances environmental practices, not only for their industry, but for agriculture as a whole. The Sustainable Winegrowing Program helps growers and vintners improve their practices through voluntary selfassessment and benchmark reporting. More than 1,250 participants from 1,060 vineyards and wineries participate in a voluntary, statewide Sustainable Winegrowing Program. Fetzer Vineyards, and Kendall Jackson Winery are representative of statewide conservation efforts.
• Lange Twins Vineyard is one of many stakeholders on the Lower Mokelumne
River , a 65,000-acre watershed supporting many species but facing degradation of riparian habitat.
• Fetzer Vineyards has been a leader in applying environmentally friendly, socially responsible practices for more than 15 years. Dedicated to sustainability, they are motivated by concerns about resource stewardship, health and well-being of employees and neighbors, and long-term business viability.
• Kendall Jackson Winery faced the prospect of not being able to use land for agriculture due to endangered tiger salamanders on the property. Under traditional regulation, there was no incentive to enhance habitat.